SSD prices continue to plunge with no visible bottom in sight. Back in March, we reported that prices had fallen 15 to 30 percent since January. Now, having tracked more than 60 popular SKUs, we see the average price has dropped since then by around 25 percent in the 1TB, 2TB and 4TB capacities, with an average cost per GB of just 6 cents. You can pay quite a bit more for a high-performance PCIe 4 drive or a little less for an old-fashioned SATA or PCIe 3.0 SSD.
The reason for the price drops is no secret. There’s been a severe drop in demand for NAND Flash memory, which is what SSDs rely on, and according to Analyst Group TrendForce, the average selling price fell 15 percent in Q1 of 2023 with a further drop of 8 to 13 percent when Q2 is completed. Meanwhile, revenue for enterprise SSDs fell by 47.3 percent in Q1.
