The Saudi Research and Media Group (SRMG), one of the largest global media groups in the Middle East, said it is partaking in the Cannes Lions International Festival of Creativity for the first time, showcasing the best and brightest MENA media creators.
Now in its 68th edition, the Cannes Lions festival is world-renowned as the destination of creative excellence with its annual forum dedicated for media and creative industries.
SRMG CEO Jomana Rashed AlRashid said attending Cannes Lions is the perfect opportunity for SRMG to highlight the vast array of talent and emerging media projects in the MENA region, as well as exploring the partnership opportunities available in this global platform.
“As one of the Middle East's most established and largest media groups and the only publicly listed media company, SRMG is uniquely placed to celebrate the success of the industry and explore future trends. Participating in the Cannes Lions festival gives SRMG an opportunity to showcase what we, and the MENA region, have to offer in terms of talent, innovation, and creativity.
“Media as we know is changing and SRMG is taking a leading role in transforming the media landscape, and preparing for future opportunities in the media industry,” she said.
The Cannes Lions’ 2022 theme is “Focus on the Future” and SRMG has crafted a bespoke program in cooperation with experts from leading companies, industry thought leaders, and some of the world’s most prominent creative innovators.
