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The Economic Times
The Economic Times
Business
Debaroti Adhikary

SRK, Madhuri Dixit-backed Purple Style Labs makes weak D-Street debut. Should you buy?

Shares of Purple Style Labs, the parent company of luxury fashion omnichannel platform Pernia's Pop-Up Shop, made a muted market debut on Monday, listing at a 7% discount over IPO price, with analysts continuing to advise caution.

Purple Style Labs shares listed at Rs 535 apiece on NSE, marking a discount of nearly 7% over the IPO price of Rs 575 apiece. The listing was broadly in line with grey market expectations, as the unlisted shares were trading with a negative grey market premium ahead of listing.

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