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TechRadar
TechRadar
Owain Williams

Squarespace's new limited-release tools aim to help sellers tap into FOMO

Squarespace
Squarespace limited availability tools .
  • Squarerspace launches new limited-release tool
  • Features include a limited-time cart, purchase quantity limits, and low inventory badges
  • Available globally now, although limited to some subscription plans

From game consoles to toilet roll, there are countless examples of how scarcity can make a product more desirable. Whether a smart marketing tactic or a simple issue with supply, limited availability drives FOMO. Now, Squarespace, one of the biggest website builders on the market, has launched new tools to help users with limited releases and product "drops."

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