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Inverse
Inverse
Technology
Hayes Madsen

Square Enix is doing one thing every game company needs to copy


Square Enix’s lineup has exploded over the last couple of years with games like Harvestella, Crisis Core, Forspoken, and more all set to release within only a few months. Marketing all of these games at once can be an arduous task, especially in a season busy with plenty of other releases as well. However, Square Enix has changed its approach recently, opting for a more consumer-faced strategy that lets players test out games with lengthy demos long before release. It’s a smart move that helps entice players and a practice that should be an industry standard.

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