
This holiday season brought a welcome boost to sales as Americans navigated elevated prices on groceries and other essentials. According to Mastercard SpendingPulse, holiday sales between early November and Christmas Eve rose 3.8%, surpassing last year’s 3.1% growth. In fact, the last five days of the season accounted for 10% of total spending.
In this article, we’ll compare the fundamentals of two grocery chain retailers, Sprouts Farmers Market, Inc. (SFM) and Dollar General Corporation (DG), to ascertain which one is more appetizing for your portfolio.