Coca-Cola has announced that it will be stripping Sprite bottles of its labels in an attempt to streamline the recycling process. While any attempt at more eco-conscious practice is never a bad thing, Coca-Cola's underwhelming pledge seems to be ignoring the bigger picture – what about the plastic bottle itself?
While last year saw many soft drinks rebranding, there seems to be little progress in tackling the issue of plastic pollution caused by packaging. While small changes are a positive step, it feels like a global brand such as Coca-Cola could be doing a lot more than just stripping its Sprite bottles down for a quick eco-conscious accolade.
