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Marie Claire
Marie Claire
Lifestyle
Emma Childs

Spring 2025’s Floral Prints Keep the Love Affair With Fashion Alive

A future graphic of floral prints throughout fashion history featuring Twiggy, Naomi Campbell, and Victorian-era florals.

Fashion loves a flower, from Christian Dior's rosettes and Chanel's camellias to Mary Quant's coo-coo-ca-choo daisies and Laura Ashley's prairie patterns. The Spring 2025 runways planted a few more in fashion's metaphorical garden; Chloé's Chemena Kamali, for one, had a field day and showed bouquet-printed chiffon gowns and Chantilly lace bloomers that helped the boho trend revival bloom.

Spring's fresh-picked prints weren't exactly novel—or groundbreaking—but they well illustrated the industry's long-standing infatuation with florals. Loewe's hoop-skirt gowns in blush, ivy, and baby blue botanical prints looked similar to what upper-class ladies wore for promenades around Victorian-era England, while Erdem's see-through drop-waist dresses embroidered with wildflowers and crystal fringe were meant for modern-day flappers. Fashion history buffs will also note how Marni's Francesco Risso time warped back to post-World War II Paris; the creative director's rosette-patterned A-line skirts and scarf blouses were reminiscent of Dior's from the late-'40s, which revived romanticism in fashion after years of austerity and rationing.

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