With its eye-catching animations, it would be easy to dismiss Spotify Wrapped – which gives users a roundup of their most listened-to music of the last year – as just another example of the festive feed fodder that engulfs social media every Christmas.
But there’s something more sinister in Spotify’s playful graphics – and I’m not just talking about the data tracking. The streaming service is utilising the fear of missing out, or “Fomo” (the uneasy feeling that our peers are doing something better or more interesting than us) to increase the time that users spend on the platform.
