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Jesse Austin-Stewart, Lecturer, School of Music and Screen Arts, Te Kunenga ki Pūrehuroa – Massey University

Spotify Wrapped ghosted NZ music again. Local artists and audiences deserve more

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Spotify has just released Spotify Wrapped, its annual end-of-year viral promotional exercise. For New Zealand musicians, however, there was little to get excited about.

Spotify Wrapped aims to reflect users’ listening habits back to them, revealing their most listened to songs, artists, podcasts and more.

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