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TechRadar
Becky Scarrott

Spotify white noise podcasters can make $18k a month – and Spotify may want out

Spotify Podcast Anchor
Audio Enhancement on Anchor

It seems Spotify’s got a $38m white-noise problem and it’s not what you’re thinking. 

According to an internal document at the big green music streaming machine (seen by Bloomberg), white noise and ambient podcasts accounted for 3 million daily consumption hours on Spotify as of January of this year. Why is that bad? Ad payouts to podcasters. 

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