The backlash was immediate and fierce. Just as millions of people are getting accustomed to the last price rise, another unwelcome email is landing in their inboxes. Spotify is hiking its UK subscription prices for the second time in a year, a move that will see its 15.3 million British subscribers paying £11.99 per month for an individual plan, up from £10.99.
This 8.3 per cent increase is not an isolated event. It is the latest signal of an aggressive new global strategy from the streaming giant, now firmly focused on boosting profitability.
