
Spotify wants to add another string to its considerable, perhaps overstretched bow — video. Presumably sat beside the music, podcasts, and audiobooks that it already offers, Bloomberg says that it's looking now to pay online creators for their videos so it can stick them on the app for users to peruse at their leisure.
That, of course, comes with a caveat. In order to pay the creators for their videos, Spotify is going to have to spend some money — and as Spotify rapidly becomes the most expensive streaming service that you can buy, will users really be willing to put more money on the line?