Spotify didn’t get to be the world’s most widely streamed subscription service by playing things close to the vest.
That’s why it’s no surprise Spotify is the first streaming platform to host a cannabis advertisement with its new partnership with Cresco Labs (CRLBF) -).
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The ad campaign pairs one of the most popular cannabis brands with a streaming service with a mammoth user base of over 220 million subscribers after the first quarter of 2023, according to Statista.
Chicago, Il.-based Cresco, owner of the popular Sunnyside cannabis dispensary, believes advertising on the most widely visited music streaming platform will resonate with pot lovers. That’s not exactly a shock given the historical ties between music and marijuana.
“Audio streaming services represent a major opportunity for brands to reach large audiences in a targeted manner, and we’re excited to collaborate with Spotify to launch the first-ever cannabis ads from our Sunnyside national retail brand,” said Cory Rothschild, Cresco Labs’ National Retail President. “Our Sunnyside advertising strategy is built on a data ecosystem enabling best-in-class targeting and measurement. Spotify’s platform will enable our marketing team to target our ads compliantly and profitably to our core shoppers in Illinois where we have a leading share in retail.”
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“This important partnership is not only a step in normalizing cannabis, but it also showcases the sophistication and quality of marketing that we have unlocked at Cresco Labs,” Rothschild added.
The Cresco ad campaign is expected to focus on the Sunnyside “shopping experience,” the company stated. The ads will include 30-second audio and in-app digital banners that will focus on the company’s proprietary e-commerce platform.
Spotify is one of the more affordable streaming platforms for advertisers, with per-ad prices starting at $250.
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