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TechRadar
TechRadar
Rowan Davies

Spotify says it made ‘big numbers’ last year — but it needs to invest in these 3 areas if it wants to please its loyal subscribers

The Spotify logo next to an iPhone with the Spotify Library interface .

Of all the best music streaming services, Spotify is the only one that offers insight into its payouts through its annual Loud and Clear report, and in 2025 it paid out a record $11 billion back to the industry.

That’s around 70% of Spotify’s annual revenue, leaving the rest to go back towards improving the Spotify experience. There’s no denying that Spotify is always looking for ways to improve music discovery and welcome new personalization tools, but for me there are other areas that need prioritizing.

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