Font design is a challenge for many brands, and especially for one like Spotify. How to you create bespoke font designs for a brand whose product encompasses every genre and era in music history? After poring over old music posters and album art, designers were unable to settle on one single style to capture the brand's identity, so they took inspiration from music – more specifically from mashup culture.
The result is Spotify Mix, a medley of typographic styles that's rolling out in text and in the Spotify logo (see our guide to typography design concepts for inspiration for your own work).
