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Fortune
Fortune
Marco Quiroz-Gutierrez

Spotify’s CEO got roasted by artists after he said the cost of creating content is ‘close to zero.’ Now he’s trying to walk back his ‘clumsy’ remark

Photo of Daniel Ek (Credit: Patrick T. Fallon—Bloomberg/Getty Images)

Spotify CEO Daniel Ek triggered backlash from the music industry last week when he said the cost of creating content is “close to zero,” prompting him to clarify his remarks on Sunday. 

In a post on May 29, Ek mused that society is witnessing a resurgence of Stoicism, a philosophy adopted by Roman emperor Marcus Aurelius. But he started off by irritating some of the musicians that contribute to his platform. 

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