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MarketBeat
MarketBeat
Chris Markoch

Spotify’s Ad Slump Raises a Bigger Question Than You Think

Spotify SPOT MarketBeat NFLX

Spotify Technologies SA (NASDAQ: SPOT) shot down nearly 13% after delivering cautious guidance in its Q1 2026 earnings report. A key area of weakness was in ad revenue, which declined for the second consecutive quarter. Spotify continues to become more efficient at generating revenue by adding premium subscribers. That said, ad revenue still makes up a considerable portion of the company’s top-line number. 

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