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TechRadar
TechRadar
Eric Hal Schwartz

Spotify is about to be flooded with AI-made ads, and I wonder if it will make much of a difference to businesses

Spotify Flood
Spotify AI Ads.

Like most people, I tune out when an ad comes on while I'm listening to a podcast or streaming service if I can't just skip it. An ad needs something special to draw my attention to the actual product or service being pitched to me.

Spotify thinks AI can help businesses overcome ad apathy. The company just launched a feature called Gen AI Ads for businesses using its Ads Manager platform.

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