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T3
T3
Technology
Carrie Marshall

Spotify could get less personal, and that's a good thing

Spotify.

One of the best and worst things about music and video streaming is personalisation. It's one of the best things because it gets to know you over time, giving you ever more relevant recommendations. And it's one of the worst because if you let other people pick things for your playlists, that can pollute the personalisation. Spotify may have a solution for the latter.

I'm writing this as a pop-loving parent of a death metal-loving teen, and you should see the state of my music recommendations. So I'm intrigued by this, because it sounds like it could make a big difference to the way I get my music recommendations. What Spotify seems to be doing is to prevent other people's recommendations from affecting your own personalisation, so for example if you have a shared playlist and don't entirely love your friends' suggestions you can get the algorithm to ignore them.

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