Spotify has announced that it will be bringing music videos to a new raft of eligible markets. Spotify has already integrated in-app videos for its Premium subscribers, expanding this facility to 85 additional regions. Twelve areas, including the UK, Germany, Brazil and Poland can already enjoy music videos on Spotify via iOS, Android, desktop and even TV devices; this new rollout sees a massive increase in the number of markets that will be granted access. It is not clear, however, which markets are now gaining access or whether any of them include the US, but we will keep you posted as and when we get any new information.
Spotify clearly thinks the move towards videos is worth the effort. According to the ever-popular streaming giant, users who discover a song and then watch the music video on Spotify are 34 per cent more likely on average to stream the song again the following week compared with users who discovered the song but failed to watch the video. Per Spotify, songs discovered with music videos are 24 per cent more likely on average to be shared or saved in the following week.
