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The Guardian - AU
The Guardian - AU
National
Henry Belot

Sportsbet spends extra $19m in marketing blitz ahead of expected gambling ad ban

Sportsbet Tim Costello Flutter Australia
Sportsbet signage is seen during an AFL match
Sportsbet owner, the Dublin-based Flutter, says an additional marketing spend of £10m was necessary ‘to defend our leadership position’ in Australia. Photograph: Julian Smith/AAP

Sportsbet has increased its marketing spend by millions of dollars in an advertising blitz ahead of an expected crackdown by the Australian government.

The business spent an extra $19m on marketing in the first half of 2023 compared with the same period the year before, the financial results of Sportsbet’s Dublin-based parent company, Flutter, show.

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