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The Guardian - AU

National

Henry Belot

Sportsbet ad implying gambling would lead to sexual success found in breach of industry standards

Sportsbet Ad Standards

SportsBet advertising on boundary fence at an AFL match — The advertising industry’s self-regulating watchdog, Ad Standards, found Sportsbet has breached industry standards. Photograph: Julian Smith/AAP

Australia’s biggest sports wagering company, Sportsbet, breached industry standards when it implied successful gambling would lead to sexual success and make men more attractive, a regulator has ruled.

The television advertisement, which aired during football coverage, showed a man slumped on the couch at home and looking at his phone while dressed in shabby clothes.

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