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Liverpool Echo
Liverpool Echo
National
James McNeill

Sports store in the shadow of Goodison sold 'more football kits than Everton'

Everton Football JD Sports Direct Adidas

A legendary sports store in the shadow of Goodison Park has stood strong for the last 98 years.

Barnie Shieldhouse is one of the last independent sports retailers in Liverpool. The shop on County Road has served generations of eager football fans on both sides of Stanley Park.

Opened by Barnett Shieldhouse in 1924 the shop was bought by Alex Shennan in 1975 just days after his 20th Birthday. Through name changes and economic crisis, it has managed to survive the squeeze from the "big boy" retailers.

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