It’s no surprise that nostalgia has dominated all corners of media over the last decade or two. As creators of all stripes are having a harder and harder time trying to come up with original and exciting ideas that will captivate the masses and make an impact in an increasingly competitive attention economy, and as consumers are becoming more cynical and pessimistic about the future as well as the present, we have seen more attempts by both groups to travel back to the past. Whether it’s movie studios releasing remakes and sequels of classic action movies such as Jurassic Park, The Running Man, or Mission: Impossible all this year, or consumers going back and re-reading classic novels or re-binging shows like The Office, Friends, or Game of Thrones, nostalgia is becoming the driving force behind most people’s media diets.
