The Canterbury-Bankstown Bulldogs have unveiled a brand new logo that has divided fans. The Australian rugby club claims that the design is rooted in the team's 90-year heritage, but loyal supporters are unconvinced, calling it "awful" and "embarrassing".
As with any rebrand, trying to please everyone is next to impossible, but sports fans tend to be particularly opinionated when it comes to their favourite teams. Rooted in nostalgia and team spirit, rebranding sports logos is much more than a redesign – it's an evolution of identity.
