
When Warner Bros. Discovery-owned TNT Sports last November announced it had reached a seven-year media rights deal with NASCAR beginning in 2025, the company was preparing to telecast the final rounds of the NBA’s inaugural In-Season Tournament while producing its weekly Wednesday-night NHL doubleheaders — not long after the division produced 14 Major League Baseball postseason games.
Many TV sports executives would find managing the above scenario daunting at
best. For Luis Silberwasser, chairman and CEO of TNT Sports, it’s par for the course.