Sports Direct under fire for misspelling Wales as ‘Cyrmu’ on bobble hats

Some of the hats have been targeted by buyers eager to grab an item that could become a collector’s piece. Photograph: SportsDirect

There are undoubtedly some Welsh names that can be difficult for someone who does not speak the language to negotiate, but the country itself – Cymru – is surely not too tricky.

So there has been a degree of frustration in Wales that the retailer Sports Direct has managed to mangle it as “Cyrmu” on a range of bobble hats.