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Wales Online
Wales Online
National
Neil Shaw

Sports Direct group buys Missguided out of administration

Mike Ashley’s retail empire has snapped up troubled fast fashion brand Missguided in a rescue deal.

The deal comes after Missguided collapsed into administration on Monday after suppliers accused the business of millions of pounds worth of outstanding payments.

On Wednesday morning, Frasers Group, which also owns Sports Direct and House of Fraser, confirmed it has bought the intellectual property of the retailer and sister brand Mennace for around £20 million.

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