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The Independent UK
The Independent UK
World
Rhian Lubin

Kalshi and Polymarket are using influencers to lure in the 50% who don’t bet on sports gambling sites: women

Polymarket United States Donald Trump Luana Lopes Lara The Independent the Wall Street Journal TikTok

In a TikTok ad for prediction market platform Kalshi, a young woman appears to place a bet as her friends anxiously look over her shoulder.

“I was about to be unable to pay my rent, but I got two years of rent through Kalshi’s predictions. It’s amazing!” reads the social media ad’s text overlay, which is an exhibit in a class action lawsuit against the company.

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