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Birmingham Post

Business

Tamlyn Jones

Sporting Group International expands with new Irish office

Black Country Football India Europe Super League

A Black Country sports agency has expanded its international presence by opening a third office. Sporting Group International has opened a new base in Dublin to work alongside its HQ in West Bromwich and team in New Delhi.

The agency works with a host of brands including Aston Villa sponsor Cazoo, gambling website betting.bet and sports news website DafaNews. The new office in Dublin will lead the company's European business and be led by group chief executive Adrian Wright who will shortly be joined by a new European head of sponsorship.

Sporting Group International says the expansion follows recent deals for six front-of-shirt commercial partnerships for football clubs in leagues across Europe.

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