What started as a request by Australian netballer Donnell Wallam to remove the name "Hancock" from her dress has erupted into a national conversation about sportswashing that some athletes and fans say is overdue.
From the Australian Diamonds netball squad's new partnership with Hancock Prospecting, to the Fremantle Dockers' longstanding one with Woodside, and Australian Test captain Pat Cummins snubbing Alinta Energy, sporting sponsorships have been thrust under the microscope.