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International Business Times UK
International Business Times UK
Entertainment
Audrey Liza M. Nolasco

Sponsors Flee After Kanye Booking—PepsiCo, Diageo, and PayPal Pull Out Before Festival Cancelled

Sponsors withdraw after Kanye booking, with PepsiCo, Diageo, and PayPal exiting ahead of festival cancellation. (Credit: NRK P3/Flickr)

The Kanye West UK ban has sent shockwaves through the global music industry. Not just silencing a headline-grabbing performance, but triggering a rapid collapse of sponsorship deals, forcing major brands to walk away. Ultimately, it left organisers with no choice but to cancel a festival that once promised to be one of the year's biggest live events.

This ban has triggered a chain reaction across the live music and corporate sponsorship world. Culminating in the cancellation of a major London rap festival raises questions about how far brands are willing to go when controversy follows an artist. What began as a headline booking quickly evolved into a wider industry dispute involving sponsors, organisers, and public sentiment.

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