Backstage after her Paris catwalk show, Chemena Kamali talked passionately about the Chloé look – the high-waisted jeans, the sun-bleached vintage blouses, the sensuality and easy femininity, the seductive cocktail of nostalgia and promise in a beloved sundress packed for its umpteenth summer holiday – without once using the word boho.
But to everyone else, Kamali is the second coming of boho. Kamali, an unknown name when she arrived at Chloé as creative director a year ago, has established herself as one of the most powerful people in fashion by single handedly bringing back a style beloved for being instantly recognisable, with a through line from Jane Birkin to Sienna Miller, and easy to wear.
