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Fortune
Fortune
Chris Morris

Spirit Halloween tests the Christmas holiday waters in the Northeast

The "Jack The Reaper" logo displayed in the windows of a Spirit Halloween seasonal holiday store in the location of a closed former Bed Bath and Beyond retail store. (Credit: PATRICK T. FALLON/AFP via Getty Images)

Spirit Halloween tends to vanish before you’ve finished your Halloween candy, but this year the retailer plans to stick around for a couple of months in some cities—with a slightly different focus.

Spirit plans to open 10 Spirit Christmas stores across the Northeast, to capitalize on Americans' love of decorating for the holidays. The stores will sell decorations and inflatables, as well as gifts. Shoppers will also have an opportunity to take pictures with Santa in a gingerbread-themed setting.

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