Seeing Spider-Man: Brand New Day this weekend could cost a US family of four more than $108 (£81), as cinema chains funnel opening demand toward premium Dolby Cinema and ScreenX screens that carry steep surcharges over standard seats.
The Sony Pictures release opens wide on 31 July 2026, with early screenings from 29 July. The Tom Holland film runs 2 hours 25 minutes and reunites him with Zendaya under director Destin Daniel Cretton. It is the year's biggest theatrical draw, and chains are pricing it that way.