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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Mike D. Sykes, II

SPECIAL DELIVERY: Rui Hachimura’s new Air Jordan 8 should be the new blueprint for signature shoes

Signature shoes are cool. It’s always nice to see a piece of your favorite athlete come to life through their footwear.

It’s why when players like Luka Doncic or Zion Williamson get signature models, it’s an exciting time for fans. But…those models don’t always look the greatest.

Signature shoes are hard to make these days — there’s a lot of science that goes into them to have them meet the specifications of the athlete. It makes them hard for regular folks like us to wear.

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