LeBron James has made a career out of reaching plateaus that nobody else can and very few ever will.
He just did it again off of the court in the sneaker world. James launched his 20th signature sneaker model with Nike, which is something that only Michael Jordan has ever done before in the sneaker world. It’s uncharted territory — especially for an athlete without his own brand.
But the LeBron 20 is certainly here. The only thing about it is that it doesn’t look like a LeBron shoe.
