It is Friday lunchtime in the heart of London’s Fitzrovia, and tucked away from the bustle inside Mortimer House, guests at the private members’ club run by Maslow’s are using the basement gym. As they head upstairs to finish some work, they can browse the upcoming events for guests advertised in the lift – a menu that includes breathwork classes and meditation.
Private members’ clubs are changing. Things have moved on from the days of exclusive clubs offering boozy lunches and late-night socialising. Now, those with money to splash want a space to work and meet like-minded people, but also to improve themselves, with an emphasis on health and wellbeing.
