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Evening Standard
Evening Standard
Lifestyle
India Block

Sparking up debate: Why are trendy brands trying to make smoking cool again?

Smoking has been given a girly makeover, igniting all kinds of debates - (ES)

It’s been a decade since Glossier launched in cloud of bubblegum-pink bubble wrap bags, making its way firmly into my millennial make-up bag staples. I’ll try to buy anything they make once.

You is my most repurchased fragrance, Cloud Paint a perennial on my vanity and Birthday Balm Dotcom migrating across various handbags. Even if Boy Brow was a dud on my untamable brows, I appreciated their general commitment to a wholesome vibe that suggested gym routines and green juices. I even had the Glossier-branded Nalgene, until I accidentally abandoned it at a particularly traumatic post-tequila hot yoga session.

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