As one of the world’s most famous brands, the British royal family has a strong, tailored narrative of patronages, pageantry and people. The monarchy has long demonstrated its value in contemporary consumer culture, and kept its buyers engaged.
But what sets the royal family apart from other corporate brands is its individual, and often uncontrollable, human elements. The narratives that they (or the media) create can produce what then Prince Charles once referred to as a “soap opera”.
With history repeating itself – at least when it comes to royal public drama – the soap opera effect is again in full swing. The growing animosity between brand Sussex and the rest of the royals has come to a head with the release of Prince Harry’s memoir, Spare.
