The Madrid regional government is hoping to harness the power of film tourism by investing €1.5m (£1.3m) in a new Woody Allen movie that will be shot in and around the Spanish capital and which will be contractually obliged to feature the word “Madrid” in its title.
Regional authorities are confident the 89-year-old film-maker’s next project could do for Madrid what Roman Holiday did for Rome tourism in the early 1950s, and what Sex and the City and Emily in Paris have more recently done to increase visitor numbers to New York and the French capital.
