The growing viewership of Spain’s top league, La Liga, in India is good news for the country’s football. It has induced the European nation’s clubs to look at the latter with more interest, according to Jose Antonio, the managing director of LaLiga India.
“The Spanish clubs are looking at India with interest and we can hope that they find the right conditions to come and forge partnerships. I feel what the clubs in Europe look for is a larger connection with the Indian fans,” said Antonio in a recent interaction.
“There are a lot of Spanish players and managers in the Indian Super League and that is sending positive feedback to the LaLiga clubs. Spanish clubs like Atletico Madrid are already in India and are working in partnership with Tata Football Academy. Another LaLiga side Sevilla FC is tying up with Bengaluru FC,” he added.