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The Independent UK
The Independent UK
Natalie Wilson

Spain’s Balearic Islands to cut ties with influencers in bid to stop ‘selfie tourism’

British Airways Spain Balearic Islands Mallorca
Caló des Moro was swarmed by 4,000 visitors a day last summer - (Getty Images)

Spain has said it will stop using social media influencers to promote popular Balearic Islands destinations in a bid to control overwhelming “selfie tourism”.

The Balearic government backtracked on the use of influencer marketing campaigns after a cove in Mallorca was swarmed by 4,000 visitors a day last summer.

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