
For the last five years, the narrative between retail and institutional investors has been one of battle. Retail traders chased hype, while institutions stuck to the numbers. Due to fundamental differences between the two strategies, these two groups were usually on opposite sides of the trade.
However, 2026 has brought upheaval to the battlefield that may change how some play the market. According to a new report from J.P. Morgan (NYSE: JPM), the retail trading army has migrated away from the meme stocks and artificial intelligence (AI) plays of the past. Retail trading's latest obsession is the space technology sector.