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The Guardian - UK
The Guardian - UK
Sport
Nadeem Badshah

Southend United to rename stand after inadvertent link with Rose West

Southend United's ground
Roots Hall stadium, home of Southend United. Photograph: Gavin Ellis/TGS Photo/Rex/Shutterstock

A football club is to change the name of one of its stands after a new sponsorship deal saw it rebranded “the Gilbert & Rose West Stand”, triggering reaction on social media over the association with one of Britain’s most notorious serial killers.

Southend United, which plays in the National League which is the fifth tier of English football, signed a commercial partnership with a local estate agent in Leigh-on-Sea.

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