Smaller, less digitized Southeast Asian markets are adopting AI-native systems faster than mature economies—partly because they don’t have to deal with the baggage of legacy infrastructure.
“Southeast Asia holds a lot of market potential because it’s very hungry for innovation,” Verena Siow, SAP’s new APAC chief, tells Fortune in an interview at the firm’s Singapore office. “The economies which had a later start are looking to leapfrog into the latest and greatest tech.”
