Towns in the South West need to be less “identikit” in order for high streets to recover post-Covid, a major new business-led report says.
The Federation of Small Businesses (FSB) in the South West has produced a wide-ranging study which urges towns to move away from being too alike and celebrate their identities, encourage local pride and embrace digital initiatives to boost a high street and town centre fight back.
It said the Covid pandemic has brought “profound challenges” to the way people live and work and has placed businesses under great pressure with the increase in home working helping to accelerate the adoption of online shopping.
