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Birmingham Post
Birmingham Post
Business
David Elliott

South Korea whiskey export deal for new Belfast whiskey company

The company behind a new distillery and visitor centre at Belfast’s Crumlin Road Goal has secured a deal to export nearly 10,000 bottles of whiskey to South Korea.

Belfast Distillery Company will supply its McConnell’s Irish Whiskey through Goldenblue, a distributor in the south east Asian nation, and said it hopes to grow further in the region in coming years. It adds to the other 30 destinations the company exports to around the world and comes just months after it announced plans to invest some £22 million in developing a new distillery in the former A Wing at the infamous Belfast jail.

“This Korean agreement marks a significant milestone for our business,” Dessie Roche, Commercial Manager at Belfast Distillery Company, said. “Relationships and personal connections are a very strong part of the Korean culture and we utilised the in-market knowledge of Invest NI’s team in Seoul to build a relationship with Goldenblue which has helped us secure our first entry into Korea and ultimately bring our product to this significant new market.

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