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The Independent UK
The Independent UK
World
Kim Tong-Hyung

Another country launches an AI crackdown as it fuels a surge in fake ads

South Korea Lee Jae Myung Kim Minseok Artificial Intelligence

South Korea will require advertisers to label their ads made with artificial intelligence technologies from next year.

The country aims to curb a surge of deceptive promotions featuring fabricated experts or deep-faked celebrities endorsing food or pharmaceutical products on social media.

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